Max Schrems, an Austrian lawyer who overturned the Safe
Harbour agreement by suing Facebook and changed how personal data transfer of
European users can take place to the US, has founded an NGO called None of Your
Business (NOYB). The organisation’s goal is to enforce the EUs General Data
Protection Regulation (GDPR), Schrems said. He told to the Financial Times that the
aim is to target 'low-hanging fruit': companies that have 'whole business
models based on disrespecting the law'. NOYB is running a crowdfunding
campaign to try to establish itself before the GDPR comes into force next
May.