Breaking the 'nothing to fear' myth

Mari-Liis Vähi, a lawyer at the Human Rights Center, said that the motivation to create the campaign was driven by the fact that Estonian society in general, although being a quite tech-savvy society, still lacks knowledge and habits related to privacy and data protection. "We need to be more aware of what is being done with our data and regain control over it. In addition, the myth that ordinary people have nothing to fear and hide when sharing information on the Internet needs to be broken,” said Vähi.

At the same time, the awareness-raising videos remind us that clicks and actions online have consequences for us, just like they do in our physical life. Human rights, including the right to privacy, also apply online and their protection needs the attention in our society. "Digital rights are an evolving field in which the Center increasingly contributes. The videos help to open the topic and raise people's awareness,” said Egert Rünne, the director of the Estonian Center for Human Rights.

The awareness-raising videos were created in cooperation with Telia, Estonian Data Protection Inspectorate, Estonian Union for Child Welfare, Luminate and NJORD Law Firm and have been produced by the media agency Vaas. The videos are in Estonian with Estonian, Russian and English subtitles and can be viewed on the YouTube page of the Estonian Human Rights Center.

Watch the videos:

Video 1: Every click counts: "Online cookies have a cost!"

Video 2: Every click counts: "Online temptations have lasting consequences."

Video 3: Every click counts: "Safety tips and a new beginning."

Read more about online privacy, your data protection rights and how to protect your data from our teaching materials.

The Estonian Human Rights Center is an independent non-governmental organization. Its mission is to make Estonia a country which respects the human rights of every person.The Center has been operating in the field of data protection and digital law since June 2021.