By the end of this year, HEMA will remove all gender indications on children's clothing. The retailer is the first Dutch chain to take such a step. According to HEMA, the company received an increasing number of requests from customers, often younger ones, to make clothing gender neutral. Two years ago, a 10-year-old girl asked the retailer on Facebook for cooler girls' underwear, because she disliked the old-fashioned pink hearts. Purchasing Director Trevor Perren states that the assortment will also become more varied.
Tech & Rights
Retailer HEMA Makes Children's Clothing Gender Neutral
By the end of this year, HEMA will remove all gender indications on children's clothing. The retailer is the first Dutch chain to take such a step. According to HEMA, the company received an increasing number of...
by PILP
Donate to liberties
Your contribution matters
As a watchdog organisation, Liberties reminds politicians that respect for human rights is non-negotiable. We're determined to keep championing your civil liberties, will you stand with us? Every donation, big or small, counts.
We’re grateful to all our supporters
Your contributions help us in the following ways
► Liberties remains independent
► It provides a stable income, enabling us to plan long-term
► We decide our mission, so we can focus on the causes that matter
► It makes us stronger and more impactful
Your contribution matters
As a watchdog organisation, Liberties reminds politicians that respect for human rights is non-negotiable. We're determined to keep championing your civil liberties, will you stand with us? Every donation, big or small, counts.
Subscribe to stay in
the loop
Why should I?
You will get the latest reports before anyone else!
You can follow what we are doing for your rights!
You will know about our achivements!